In a groundbreaking announcement, Adobe unveiled its latest innovation on Tuesday, showcasing the power of generative AI in design. Designers and marketers worldwide can now witness a mesmerizing transformation of colors, themes, and fonts in Adobe Illustrator, simply by using text prompts. This move marks a significant stride forward as Adobe forges ahead with its ambitious plan to integrate a diverse range of generative AI features into its flagship design products.

Introducing Generative Recolor, a captivating tool that empowers users to swiftly refresh the hues and fonts of their designs. As part of Adobe’s captivating array of generative AI tools and models under the banner of Firefly, Generative Recolor adds a vibrant splash to the creative process. Just last month, the software giant astonished the industry with “Generative Fill” in Photoshop, a feature that allows users to zoom out from an image and marvel as generative AI fills in the missing details. From expanding popular memes to transforming selfies into hospital scenes, the possibilities are limitless.

According to Alexandru Costin, the vice president of generative AI at Adobe, the company envisions a future where all content undergoes some form of generative fashion editing. In a conversation with Forbes, Costin shared his excitement, stating, “We actually think that all content will be in some shape or form, edited through generative fashions in the near future.” With Generative Recolor now available in beta on Adobe Illustrator, a widely-used software for crafting logos, posters, product packaging, websites, and apparel designs, designers across the globe can unleash their artistic flair.

Renowned brands like Coca Cola and Land Rover turn to Adobe Illustrator for creating vector graphics—images that can be resized without compromising quality. By employing descriptive prompts such as “peaceful pastels,” “neon pop,” and “fall foliage,” designers can effortlessly conjure up diverse color palettes for seasonal marketing and advertising campaigns. Leveraging Firefly, Generative Recolor generates a captivating representation of a scene or theme based on textual prompts. It then extracts the color palettes from that image and magically applies them to the user’s graphic, imbuing it with the desired mood or theme.

Since March, Adobe users have been enamored with the text-to-image AI tool, generating an astounding total of almost 280 million images. Responding to the surge in consumer interest, Adobe has recently announced plans to extend its generative AI capabilities to enterprises. Nevertheless, concerns have been raised by artists and Adobe stock contributors regarding the use of their work to train Adobe’s generative AI model without explicit permission, as well as the lack of transparency surrounding the utilization of public domain images.

Firefly, Adobe’s domestic AI model, undergoes training on a collection of public domain images sourced from Creative Commons, Wikimedia, Flickr Commons, as well as 300 million images and videos from Adobe Stock. Adobe Stock, the outcome of Adobe’s remarkable $800 million acquisition of Fotolia, a French marketplace for stock photos, bolsters Firefly’s capabilities. In a resolute display of confidence, Adobe officials have assured enterprise customers that the company will shoulder any legal expenses in the event of copyright infringement lawsuits.

Costin envisions a future where the quality of their AI model, Firefly, continues to soar to new heights. With hundreds of Adobe researchers dedicated to enhancing the model, they strive to generate images with unprecedented details and higher resolutions. Expanding beyond static images, Adobe is actively working on developing models for video and 3D generation, pushing the boundaries of creativity. Costin shares, “Creatives are not going to be replaced by AI. They are going to be competing with creatives using AI.”

With each stride forward, Adobe continues to captivate the industry with its visionary approach. The integration of generative AI into its flagship design products opens up a world of endless possibilities for designers and marketers alike. Imagine the thrill of effortlessly transforming a design with a simple text prompt, breathing new life into colors, themes, and fonts. It’s a testament to the ever-evolving landscape of design, where technology becomes an enabler, unlocking new realms of artistic expression.

Generative Recolor’s arrival is met with enthusiasm from a global community of designers. The tool’s ability to swiftly refresh designs is a game-changer, offering a seamless creative experience. By harnessing the power of Firefly, designers can embark on an enchanting journey, where descriptive prompts transport them to realms of “peaceful pastels,” “neon pop,” or the captivating allure of “fall foliage.” The magic happens as Generative Recolor extracts the essence of these prompts, infusing the user’s graphics with evocative color palettes that perfectly capture the desired mood or theme.

Adobe’s commitment to excellence shines through its dedication to research and development. With an army of brilliant minds tirelessly working to enhance the quality of Firefly, designers can expect even more detailed and breathtaking images in the future. The marriage of AI and design extends beyond static images, as Adobe pioneers the frontier of video and 3D generation. This visionary approach ensures that Adobe remains at the forefront of the creative revolution, empowering designers to push boundaries and unleash their full artistic potential.

As Adobe’s generative AI capabilities expand, the company remains acutely aware of the concerns raised by artists and contributors. Transparency and consent are vital, and Adobe is actively addressing these issues. By partnering with public domain platforms such as Creative Commons, Wikimedia, and Flickr Commons, Adobe ensures that its AI model is built on a foundation of shared resources, respecting the work and creativity of countless individuals. Additionally, the integration of Adobe Stock, backed by the Fotolia acquisition, adds depth and richness to the AI model’s training, further fueling its creative prowess.

Amidst the transformative power of AI, one thing remains certain: creatives will always hold a special place in the world of design. The collaboration between human creatives and AI is not a competition but a synergy, a harmonious dance of imagination and technology. AI is not here to replace the artists; it is here to amplify their capabilities, pushing the boundaries of what is creatively achievable.

Adobe’s bold vision for the future of design is an invitation to embrace innovation, explore uncharted territories, and unlock new dimensions of creativity. With generative AI as a steadfast ally, designers and marketers have an extraordinary tool at their fingertips, ushering in an era of boundless imagination and unparalleled design possibilities. Together, humans and AI will redefine the limits of creativity, propelling us into a future where innovation knows no bounds. The stage is set, the curtains rise—let the symphony of human creativity and generative AI begin.